ASTELLAS PHARMACEUTICAL

synthesizing a series of complex internal business process for A global pharmaceutical giant

Serialization

As part of a two-video communication program, this video address the Global Serialization efforts of Astellas Pharmaceutical and its effect on patients. Used as a way to inform and educate employees worldwide along with implementation into their corporate training structure.

“We needed a communication tool that could synthesize a very complex global operations procedure. Phil worked very closely with all of our internal and external sources in producing a two part series that really optimized and united our global offices and vendors in understanding the impact on our company initiative”

Jason Cress

Former Director/Business Process Optimization, Astellas Pharmaceutical

FDA Marketing Approval Process

As part of a eight-video communication program, this video address the internal FDA Marketing Approval Process within Astellas Pharmaceutical and was used to align multiple departments. This program reduced the amount of time it took to get marketing material approved and completed by 22% getting material to market quicker and improving internal operating efficiencies.

“Phil and his team were able to quickly grasp a very complex issue, seek out the answers, apply it to our business objectives and synthesize it in an engaging and clear manner. The company employed a number of innovative approaches to the creative and production process. Phil took a relatively rigid and formal operating process that includes a diverse set of cross-functional stakeholders and was able to creatively communicate the value of this process as a critical aspect to ensuring the future success of Astellas.”

Dan Camardo

Former Sr. Director/Marketing Operations, Astellas Pharmaceutical